advice

How Writers Can Deal With Stalkers

Daniel MadisonLeave a comment

Today’s article is the first in our Platinum Club Series, which will cover topics targeting the more successful subscribers of channel, established writers who are starting to see some solid book sales. We’ll cover topics from investing your book revenue in high-yield bonds to what to do with a dead hooker to what to do with an alive hooker.

Authors who’ve sold 1,000 copies of their book will gain immediate membership in our Platinum Club. But for those who know their big break is right around the corner and want to plan ahead, you can also gain membership by purchasing five D&E Publishing titles and submitting the receipts to my sister’s son Bradley, at this email.

totallyrealemailaddress@notafake.com

And we’ll kick off the series with one of the first markers of writing success: being followed by a dangerous, unstable stranger. Having a stalker can be a terrifying and flattering experience, and it can be tough to balance your fear of being gunned down in your doorway with your need to be constantly praised. We’ll keep our eyes open and move to an undisclosed location, on this edition of Stories’ Matter.

Now, the first question you might have is, John, haven’t the internet, Covid, the obesity epidemic and rising gas prices moved stalking online now? Excellent question but you’re getting ahead of me. We’ll talk about online stalking in a bit, but for the sake of this video, we’ll assume you’re popular enough (or at least have a hot enough mouth) to get another human to overcome all of those obstacles (and the increasingly inclement weather produced by climate change) to follow you to your home.

Today’s video will be broken into four parts:

  • Identifying if you’re being stalked
  • Distancing yourself
  • Collecting evidence
  • Asking for help

What is stalking?

According to the judge at my second wife and my custody hearing, stalking is repeated and unwanted contact. But that can be vague. After all, if that were true, I’d never legally be able to hire anyone.

And when I first made it big, I often confused my postal carrier and the local census worker as a stalker. But unlike those guys, a stalker needs to be someone who follows you even after you’ve put up some resistance.

Types of stalkers

Most stalkers want the same thing the rest of us do: love. If you’re a man like me, with an incredible sex drive, it can be difficult to know you’re being stalked by a pretty woman.

Let me share a story: I knew this woman once, a large breasted college student named Daphne who also happened to be double-jointed. Daphne was a big fan and introduced herself to me after I gave a reading on campus. We ended up having sex that night, and though I didn’t realize it at the time, that’s when the stalking began.

She’d make me take her to restaurants and movies, and she’d complain if we didn’t talk for at least thirty minutes every day. She’d come over to my house after work and even suggested moving in with me and paying her share of the rent. I kept having sex with her obviously. But if I had realized how much danger I was putting myself in, I might have acted differently. My advice: Don’t let the people you are intimate with try to be a part of your life.

Though less common, there are other types of stalkers. Death obsessives who wanted to involve you in their murder-suicide, cannibals, who just want a taste of greatness, and child stalkers, who will claim you impregnated their mom 15 years ago before you switched towns.

Avoid Unintentional Signs or Messages

So, once you realize you’re being stalked, it’s important you don’t escalate the situation. When I came on Daphne’s face or did other things I can’t mention on this channel, I was symbolically suggesting that I didn’t mind being stalked.

The best thing to do is just stay completely silent, otherwise you might erroneously send mixed messages. A simple phrase like “Go away” might seem straightforward enough, but to a stalker only proficient in Choctaw, they might assume that you meant “Explore my body.”

Hide Your Personal Information

When I was a hungry young writer, I put my phone number and email address on the front cover of all my books. At the time, it seemed like the easiest way to get the attention of literary agents and publishers. I stopped doing that once I started selling my books at actual bookstores, but unfortunately, a few enterprising fans found the few copies of those early books that weren’t incinerated. And while I don’t think I would’ve minded receiving daily locks of Daphne’s hair in the mail, you might not know where that hair is coming from. But speaking of…

Collecting evidence

If a stalking case gets really out of hand, you might need to do a little stalking back at them. Keep any messages they send you. Record any phone calls. Follow them to their home. Turn it into a descriptive writing exercise, if you don’t want to waste precious writing time.

In Daphne’s case, I memorized the locations of all the moles on her body, the location of her parents’ summer house, and I even collected a sizeable amount of her urine. (Which is something I do for all my female companions, stalker or otherwise, just so I can get a third-party pregnancy test.)

Contact the authorities

If you have a dog you don’t particularly like, you could consider calling the police. While they’ll most likely ignore you, especially if you’re a woman, it will at least be nice to get all your frustrations off your chest. And it’s certainly cheaper than therapy.

Notify your friends, family and co-workers

This one comes with a caveat. If you are being cyberstalked, it’s very likely that you actually know the person who is doing it. It could be a family member who’s upset you didn’t include their ideas in your latest novel, or a coworker who doesn’t understand why you used a phony cancer GoFundMe to fund your marketing campaign.

If you are that rare type of writer with a loving family and supportive friends, you could enlist them to help you scare the stalker away. If you don’t have that, and YouTube analytics tells me it’s likely, you could also post about it on social media.

Of course, your followers could help you, but this could also lead to a multitude of copycat stalkers. If you are very lucky, it may even lead to some sort of battle royale situation, where, after days of unspeakable bloodshed, one final stalker reigns supreme, and sickened by the senseless violence, your champion stalker realizes the error of their ways and decides to walk the Earth to in search of meaning.

How to Write Strong Female Characters

Daniel MadisonLeave a comment

Compelling characters come in all shapes and sizes but for a long time writers assumed that shape was generally 176 centimeters, 71 kilos, with a high center of gravity and without the ability to ovulate. In the past few years however, writers have come to realize people are willing to consume literature with conflicts centering around characters who are female. We’ll look at ways to create strong compelling, independent characters that just happen to have large breasts on this edition of Stories’ Matter.

Now, you might be thinking, hey John, why are you doing this video? Haven’t there been many great examples of female characters in hundreds of years of English fiction? Well, yes and no. While you will find some female characters in works by Shakespeare, Milton and Jane Austen, they aren’t what we’d call psychologically complex. Women in these stories were often docile damsels (Elizabeth Bennet), one-dimensional witches (Lady Scottish Play) or nagging shrews (Joan of Arc).

In most of these stories, the female characters weren’t given much to do. The largest conflict they might face is whether or not they should have sex with their cousin. Or they were simply female versions of male characters (Miss Marple) sold to prevent nineteenth and early twentieth century housewives from succumbing to boredom and turning to laudanum.

However, with advances in technology like the birth control pill, the Hitachi vibrator and the iPhone, things have changed. Readers today want complex female protagonists. Some even want women to spend a whole scene with no males present, though personally I find that a bit stifling as a writer. So what does our strong modern female look like?

She should have the following characteristics. First, she should have her own opinions. Not just about what to cook for dinner or which abortion doctor is her favorite, but even for things like battle strategy or which whiskey pairs well with which cigar. Her unique value system should guide her decisions and often times those might take her in the wrong direction, but at least it gets her out of the house.

Second, she should be her own person. That doesn’t mean she should be totally independent necessarily. If you want to give your female protagonist a husband, just make sure she maintains that independence by cheating on him a lot. Or if you go the other way and make her part of a satanic lesbian coven, maybe she manifests her independence by taking a painting class at the learning annex.

Thirdly, she should have a certain level of toughness. And not just the kind of toughness that comes from enduring childbirth or dealing with your clique of friends constantly critiquing your body weight. This kind of toughness could be, for example, a defense attorney building a case for a man she knew to be a pedophile who also was her youth volleyball coach and father. In my espionage thriller, 39 Days to Doomsday, for example, my female protagonist, an intelligence official, has to bear the guilt of blowing up 45 Palestinian villages in her search for the head of Hamas.

Now that we’ve established what a strong female character is, I have four tips to help you create one on your own.

Step One: Give her flaws

Like their male counterparts, flawed females make for compelling protagonists. Try to avoid cliches, like making her bad at pull ups or mentioning she earns 77 percent what her male co-workers do. You could give her a flaw irrespective of gender, one that you’d give any male protagonist. For example, she could get sexual gratification from fighting with or spitting on strangers on public transit. Or you could give her something uniquely female, but with more originality. For example, in my 2003 Western Whither the Roses Blow, my female lead had ovarian cancer.

Step Two: Give her female allies

When I was starting out as a writer and trying to find ways to implement female characters in my writing, it was difficult writing one female surrounded by a cast of males and not have it devolve into a gangbang. The best way around this is to surround her with other females, unless of course your book is about a satanic lesbian coven. Some good pairings include: mother-daughter, sister-sister, grandmother-aunt, first cousin-second cousin once removed, pregnant woman-lamaze instructor. Try to have them talk about things women might discuss in real life that don’t specifically revolve around men, like whaling and how to deal with the threat of Sharia law.

Step Three: Base your female characters on someone you know

The problem a lot of male and even some female writers have is that they try to base their characters on what they’ve seen in movies. But we all know Hollywood actresses and models aren’t exactly emblematic of actual womanhood. In real life, most women are fat, old, decrepit, missing teeth, and just generally unpleasant to look at.

Mothers, sisters, aunts and grandmothers are a great place to start. But if you’re like me and all of those have died, you still have options. You can hire prostitutes, for example, not for sexual services but for interesting anecdotes. Normal rates still apply, but you’ll be amazed at how the depth of human despair becomes a goldmine for you as a writer. If money is an issue, you can consider joining support groups under false pretenses and only listening to the women.

Step Four: If you have to dwell on her body parts, make it integral to the story

In my first 100 novels, I bestowed all 25 women with speaking parts double-d breasts and I hadn’t even realized it until a female friend pointed it out. As a male writer, it was an honest and understandable mistake, but something you should consciously try to avoid.

However, if you’re too far along in the story and you’ve already got some wonderfully vivid prose depicting your heroine’s mammary abundance that you don’t want to delete, find a way to make it pay off in the third act. Perhaps her d cups take a bullet for a friend. Or perhaps they lead to her downfall, for instance, a refusal to get breast reduction surgery makes her not able escape the villain’s lair.

These Mistakes Can Ruin Your Book’s Climax

Daniel MadisonLeave a comment

Do you ever find that you feel like you’re doing very well, but when you get to the end, what you finished with really didn’t pack any punch, it wasn’t what you were hoping for and everyone walks away unsatisfied? Okay, now what about as a writer instead of a sexual partner?

Disappointment is a fact of life most writers have grown accustomed to. We disappoint our bosses by spending most of our time doing edits instead of correctly filing prescription orders. We disappoint our countrymen by crashing from the amphetamines we took for a writing marathon, sleeping 24 hours straight and forgetting to vote. We disappoint our wives by sleeping with our girlfriends, we disappoint our girlfriends by sleeping with our mistresses and we disappoint our mistresses by calling them the names of our wives or girlfriends or sex addiction therapist.

And all of that is okay. In real life, being a disappointment is nothing to be disappointed about. After all, none of this matters and the universe will end in heat death trillions of years from now having not acknowledged our existence at all. However, in your fiction it does matter. You could write a wonderful book with vivid, relatable characters… tense conflict… and lyrical prose, but if the climax disappoints, all of that will be forgotten and you’ll probably be harassed so badly on social media you’ll have to move to a new town.

What a climax really is is you fulfilling a promise to your reader, at least the ones who paid money to read your book. In keeping with this theme, I will slowly tease the story of how I met my second wife and climax with a graphic story of the first time we boned. (I obviously realize you could just skip to that point in the video by clicking, by I will ignore that for now.) We’ll totally not blow it on this edition of Stories’ Matter.

Now, you might assume that the climax of a story is somewhere in the middle, as this terrible graph by Freytag seems to indicate. But as we talked about before on this channel, Freytag was speaking about classic Greek drama and he was mostly concerned with exterminating Polish people. In modern literature, a climax is basically what we think of as the end, where the main problem is resolved and all the tension you’d been building is released. If the sex metaphors make you uncomfortable, you can think of it this way: the climax is the point in the party where everyone’s arrived, the awkwardness has faded and the conversation flows naturally, but before the cops arrive or the guy you didn’t invite pukes on your rug.

Or, if you’re an American, you can also think of the climax as the 90’s in general.

Now, pulling off a good climax can be tricky business. Aside from not having an interesting name, a weak climax is the main reason I reject a prospective author’s manuscript. Here’s some tips to remember.

Mistake 1: Neglecting Character Transformation

Remember, a story isn’t about the things that happen. It’s about how the things that happen change your character. Your climax isn’t about the character defeating the villain. It’s about the character learning that, to defeat evil, you might have to break your moral code and push the villain the wheelchair down the stairs.

When I met the woman who became my second wife, I was much too trusting, which is how I ended up marrying a woman who was a serial bigamist. But as you’ll see, not trusting people is what led me to my second wife.

Mistake 2: Substituting a climax for a cliffhanger

Now, don’t get me wrong. A cliffhanger can be a great thing in real life. Having a workforce that was never sure whether or not they’d receive a Christmas bonus has made for great productivity, I’ve found. But a story needs to be complete.

I don’t have time to read your whole series. In fact, the only things I’ll read are your name, your first sentence, your climax and, time-permitting, your social media feed to make sure there’s nothing about NAMBLA in it.

Today’s story won’t end on any cliffhangers. My second wife and I met at Disney World. I was supposed to take my firstborn son, who was seven at the time, but he fell ill with the flu so I went by myself. She first caught my eye when I noticed her sitting in the back of the flume on Splash Mountain. It was then I knew I needed to have her.  

Mistake 3: Not using a crucible

A climax should feel unavoidable. It should be destiny. It should feel the way I felt when my dad locked me in a room with a hired prostitute at 18 to turn me into a man.

A crucible, in literary terms, is an inescapable situation for your characters. It should be a combination of the choices they’ve made along the way and outside pressures. In the Lord of the Rings, Frodo is constantly compelled to Mordor for the climax. As Tolkien tells it, only Frodo can bring the ring there. In my story, Heartland, the main character is the only one with two hearts and therefore is the only one who can be a donor for the ailing mayor.

With Cindy, things felt unavoidable for a variety of reasons. When I introduced myself, it turned out she actually knew my work, even though I was a just minor success at the time. To add to that, we got put on the It’s a Small World boat alone and the ride broke down.

Mistake 4: Using cheats

Deus ex machina is one of the most common kinds, but there are lots of similar cheats. Basically, any surprise you introduce in the climax must be at least hinted at at some earlier point in the story. Think of the stupid fucking ghost army in Lord of the Rings or Batman’s utility belt in the otherwise logical, measured 1966 version of Batman.

So if I hadn’t mentioned that Cindy was already a fan of mine or hadn’t shown you the John Lazarus massage rod, the following scene would feel cheap.

So anyway, it started with Cindy…

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Book Trailers Are More Effective Than You Might Think

Daniel MadisonLeave a comment

What you just saw was the trailer we made for Blake Colby’s Blood Shot, which we made back in 2017. And while the main reason I posted the trailer for that book is that D&E earns all the proceeds from Blood Shot as Blake Colby has died and had no next of kin, I also do it to show just how effective a book trailer can be.

This web series has been about many things—exorcising my personal demons, giving me something to do while I recovered from eye surgery, making horny and desperate middle-aged female readers know that I’m single—but the biggest thing I’ve tried to teach you is how you can promote your work in many different ways. In an overcrowded marketplace, a book trailer is another great way to get eyes on your work. But unlike a movie trailer, you’re going to need to actually put some effort into this. We’ll use heartbreaking piano motifs and make words fade in and out on this edition of Stories’ Matter.

Now, the first question you have might be… is a book trailer really worth it? I mean, what kind of nerdy loser actually watches book trailers? While that’s a very legitimate question, it’s important to remember that nerdy losers are probably your target demographic. After all, since they have no friends, they have a lot of extra free time to spend at home reading, and never going on dates and being so agoraphobic they need to forgo eating out, traveling and all live entertainment, means they’re the type of people with enough disposable income to spend on an unknown author’s book.

And an author needs to remember that they should get the most bang for their buck. This is why I get my unpaid interns to do double up and do custodial duty and also why I turned my third wedding into our company team-building retreat. As for your trailer, once your book launches you can easily repurpose this trailer as an ad for your book on Amazon.

With all that in mind, we still need to create this thing, and reading the entire first chapter, or putting a bunch of porn next to your book cover isn’t going to cut it. To illustrate how to really do this thing, I’m going to take a famous book and I’m going to create a trailer for it step by step. Because it’ll be helpful to do a book everyone knows, I’m going to make one for J.D. Salinger’s The Catcher in the Rye.

Step 1: Think of a good hook

Remember, in a hook you do these three things. You introduce your main character, explain their goal and tell us what’s stopping them from getting it. It’s exactly like being on a first date.

For The Catcher in the Rye, it might be something like “Holden Caulfield is just a regular kid, trying to get laid and prove he’s better than everyone else, but a world of phonies has made it their mission to stop him.”

But beyond just the plot, you want to think of other things that might hook readers. A unique setting might work. A place like Ohio, for instance, will draw readers who want a book that’s really depressing. If you want to sell that your book is really scary, use a jump scare that shows a horrible disgusting creature.

Step 2: It should contain your voice

It’s always good to remember that this whole thing is about you. You are the star. If you lack confidence to admit that, you need to practice in front of a mirror, preferably nude. Look yourself in the eye and tell yourself that you are a star. It’s gotten to the point I can’t fall asleep without doing so.

And your reader should get a sense of your personality from your trailer, just like they do with your writing. If you’re funny, tell a joke. If you’re poetic, make sure things rhyme.

Your viewer needs to make a connection. They need to follow you on a journey. When I see a terrible ad like this, I hate it because I can tell it was written by a committee. But an ad like this speaks to me, makes me think a guy just like me wrote it. I’ll follow that person’s lead. Anyway, if this were The Catcher in the Rye, I would hope that at least half the audience would walk away wanting to kill John Lennon.

Step 3: Get images and video with thematic connections

This is honestly the most important part and almost everything else I said in the video was probably pretty pointless. Because a trailer is essentially visual. Obviously, stock footage is the cheapest and easiest option, even if most of it makes no sense. But if you have the time and a decent camera, get experimental. When I made a spy thriller, I was trying to convey a sense of fear and paranoia so I decided that CCTV footage of my employees leaving work late at night when that serial killer was on the loose was a great way to do that.

Since The Catcher in the Rye is mostly about trying to get laid, I would obviously have lots of prostitutes in the trailer. But it’s a bit empty to say that only sex sells. If I were J.D. Salinger, I might just fill my trailer with dead-eyed dolls to symbolize all the phonies.

Step 4: Find the right music

There’s good news and bad news here. The good news is that we as a society have basically decided that music is free. Except for, like, Metallica, you can pretty much steal anybody’s music and put it in your trailer.

The bad part is that sound editing is hard as hell. Which not only is time consuming, but also makes you feel bad for stealing this music in the first place.

How to Build Your Author Brand… and start getting some recognition

Daniel MadisonLeave a comment

I want you to imagine walking into a bookshop one day with nothing particular in mind to buy. You pull a book at random from out of the shelves and start reading the back cover. You discover it’s about a cabal of murderous cardinals trying to kill the pope or something and only some renowned history professor or art critic or whatever can stop them. You assume it’s a satire or at least a pulpy adventure story with a good sense of humor, but the first few pages reveal it to be an overly serious, 500-page slog. You put the novel back on the shelf and never think about it again. What you don’t realize is that, with proper author branding, the book I described sold millions of copies and wowed readers worldwide. We’ll learn how author branding can establish a deep emotional connection between readers and authors and eliminate the need to always write good books on this installment of Stories’ Matter.

Author branding is essentially how you are perceived by your audience and your identity as a writer. As an author you’ll need some unique hook beyond the pages of your writing to capture your audience’s trust, respect and admiration. 

Before you start building your brand, I suggest asking yourself three questions:

1. How am I unique?

I realize this is a tough question. Very few of us are truly exceptional, and most of the exceptional ones are devious sexual predators who wouldn’t blink an eye about poisoning the water supply. Still, if not you, think hard about what sets your work apart.

For me, I had to consult with family and neighbors, who were the only people who read them, to find that connective thread. It wasn’t until then I realized that, aside from brutal violence against women, almost all my books depicted heroes overcoming great odds in unexpected ways.

Now, personally I’m not especially heroic. Just to give an example, spiders terrify me and also I’ve watched three different people drown in lakes without swimming in to save them. Still, with successful branding, people often see John Lazarus as synonymous with atypical acts of heroism. 

2. What is the psychology of my readers? What do they need from me?

Except for the desperately ugly, retirees whose children don’t love them and literal bibliophiles, most people don’t consume books compulsively. The average American only reads 1.3 books every year. So how can you make sure you’re that one book and not that .3 book? Well, think about value you hope to bring to your readers through your work.

Will they learn how to manipulate someone into sex? Will they get to experience a story that involves action AND comedy? Will they discover that licensed psychologists can’t report past crimes to police regarding drowning bodies?

3. Am I attractive? Can I make myself more attractive?

There’s good news and bad news with this one. The bad news is that most fake beards to hide your lack of a jawline won’t stay on long enough for book readings, signings and meet and greets. The good news is that for writers, the bar of attractiveness is pretty low.

But while Henry James and Emily Dickinson could blame it on typhus and tuberculosis, you’ll have to at least attempt to make it look like you didn’t emerge from a long shift at White Castle in the Louisiana bayou. I suggest applying as much makeup as possible. Women think Kylie Jenner, men think Disintegration-era Robert Smith. Lose weight by walking at least 500 steps a day. If all else fails, hide your face and body behind oversized cowboy hats and Mexican ponchos.

Once you answered these questions, it’s time to start building your brand identity.

Step One: Write an author tagline.

Just like your books, your author brand needs a tagline, a catchy slogan by which your audience can identify you. This can be posted on social media accounts, at the end of blog entries, even on book covers. Here are some from other famous authors: Live Free or Die Hard (Benjamin Franklin), Sex, Drugs and Drugs (Hunter S. Thompson), The Thinking Man’s Dean Koontz (Stephen King), Your Favorite Psychotic’s Favorite Psychotic (Philip K. Dick).

Now, as I said earlier, try to tie this to your connective thread I mentioned earlier. That’s why I ended up with the tagline “Small stories. Big heroes” after the publisher rejected my first attempt “Bloody stories, bloodier women.”

Step Two: Build a visual identity

Unfortunately, authors of today have to be graphic designers as much as writers. Sure, 100 years ago, you could focus on the words, do cocaine with Freud and ignore the signs of impending fascism, but today’s literary landscape demands more. Visual identity means things like color schemes, fonts, icons, logos, watermarks, headshots, capitalization. Improper line spacing on a press release can make or break an author. Hiring an outside firm’s your best bet, but if not possible, use these tips. Black and white never misses, especially on those headshots. It gives you a classic professional look and will cover up any skin blotchiness from excessive drinking. And If you’re using acronyms, make sure to avoid slurs. This almost killed Jesmyn Evelyn Ward’s career before it took off.  

Step Three: Build your brand any way you can

Finally, use any and every online platform you can to market yourself. Youtube, Facebook, Twitter, Goodreads, Reddit, Amazon, 4Chan, 8Chan, Erowid, Liveleaks, Rotten.com, all online forums you can. But don’t ignore the power of offline marketing. When I was starting out, I’d drive around the country to different towns, hire a dozen local actors to be my audience and set up a book reading at the most popular café I could. I’d pay small children to write my website URL in chalk on the sidewalk. I’d steal all the books from Little Free Libraries and replace them with copies of my own.

Just remember: You’re an American and that means every party, every cookout, every dance recital, every family funeral, every is a chance to network and market yourself.

These Are the Biggest Mistakes New Fantasy Authors Make

Daniel MadisonLeave a comment

Fantasy: the refuge of the obese, teenage boys with skin conditions, and people who want an escape from reality without devoting themselves to the violence that being a member of ISIS or a K-Pop fan necessitates.  Still, fans of fantasy literature are a tough nut to crack. While I’m not much a fantasy writer, I was a long-time fantasy reader who read dozens of fantasy manuscripts from up-and-coming authors before my publishing company was shut down for siphoning electricity from the building next door. And I can’t tell you how often I’d spend a cozy evening in that office, draped in six or seven Afghans, reading under the light of a dozen candles, ready to be taken into a new world, only to have cliches, stereotypes and paper-thin backstories bring me back to the real world and remind me of all the blisters on my hands from pulling copper wire out of the walls. Anyway, we’ll look at the biggest mistakes fantasy writers make on this edition of Stories’ Matter.

Now, in this video there’s a lot of common mistakes that could be applied to any type of fiction that I won’t go over. Everybody knows a good book has little expository dialogue, has characters that are three dimensional and doesn’t use words like “rizz,” “spankbank” and “beer-o-clock.”

Mistake One: Using Info Dumps and Having Inorganic Worldbuilding

Does this sound familiar? “At the start of the Fourth Age, during the reign of King Vailor the Wise, the worlds of men, elves and grogs were divided…” You get the idea. The only good thing about books like this is they usually burn long enough to provide adequate heating for your office once the city cuts your gas line.

Sure, one of the selling points of fantasy is the history and the worldbuilding. But it’s got to be organic, to relate to the characters and their struggle. While history is important, the average person doesn’t have a great grasp on it. In America for example, people think history is a bunch of granite statues of traitorous slaveholders, instead of, you know, things educated people wrote down in a fucking book. Anyway, my point is, I don’t think about Sir Walter Raleigh every time I open the office window to have a smoke.

So, instead of starting your fantasy novel with a history lesson or a lore dump, start with some immediate action, like a bar fight, a house burning down in the middle of the night or two home intruders trying to hide the corpse of a man they killed on accident. Your reader will relate to this more because, if they’re anything like me, something like this has happened to them in real life.  

Mistake Two: Overreliance on the Hero’s Journey

Easily the greatest of Joseph Campbell’s crimes against humanity, several generations of fantasy writers have been doomed by the hero’s journey. Though Campbell’s not to blame entirely: if Homer, Tolkien, and Boll hadn’t been so successful, we wouldn’t have a million hacks trying to copy them.

But, you might be asking, what I am supposed to write about it, if I can’t write about a farm boy who sets off to fight a great evil, is tutored by an old sage and finds a special weapon to help him on his journey? Well, what I’d do, is take the plot of any other kind of movie and convert that into fantasy.

I mean, who wouldn’t want to read a fantasy retelling of films like Bio-Dome, How To Lose a Guy in 10 Days or The Squeeze? I went in a more artsy direction with my first fantasy novel, a retelling of My Dinner With Andre, about two monks having dinner in a tavern after one comes back from sabbatical. It was actually my best reviewed book of the 2000s even though it sold poorly and was partially responsible for my business partner’s suicide.

Mistake Three: Having an Inconsistent or Incoherent Magic System

The great thing about being a fantasy writer is that, unlike drama, mystery or historical fiction writers, you don’t have to be smart enough to think of logical reasons for things to happen. But just because you can write yourself out of a corner doesn’t mean you should.

Your system should be well-defined. Maybe, like in Harry Potter, the use of magic takes decades of study, though why it takes decades to learn how to flick your wrist and say, like, ten different goddamn Latin words, I guess I don’t know.

And you need to put limitations on your magical system. If your monks are able to immaculately conceive children while keeping their vows of celibacy, what’s to stop any pervert from impregnating every fair maiden in the village? Of course, I explained this in my novel, though, as I’ll show later, it led to a whole other list of problems.  

Mistake Four: Giving Your Characters Shitty Names

Just look at some of these names. I don’t even know how I’m supposed to pronounce most of these. And don’t go the other way and give them common every day names. No character should ever be named Greg. Hell, no person in real life should be named Greg.

There are a few hacks for people who have trouble with names.  Dead tongues are always a great choice, but don’t make the same mistake I did and try to use ones from the Voynich manuscript.

Portmanteaus are another solid option, which is where you put two words together. This is how George RR Martin came up with the name Daenerys and how I came up with the name Dickswayne Heathersmash.

You could also use your take the people in your own life and slightly modify their names, but that’s not always a good idea, which leads me to the final mistake…

Mistake Five: Making it a thinly-veiled confession of your personal debauchery

Fantasy often works best when it’s an allegorical response to modern day issues, like the British class system or how a power vacuum can lead to religious fundamentalism.

It works less well when it’s an allegory about how you impregnated your business partner’s wife on a trip to Mexico and you’re hoping she leaves him for you. And even if you can convince your fans that your Stephen King diet of corn, milk and pure fishscale cocaine was to blame, you’ll probably burn a lot of bridges and need to move to a cheaper office in a part of town where drug dealers hide bodies of rival gang members.

The main takeaway: Fantasy is about escape from the disaster that is your personal life. Keep it that way.

How To Write About Family (and exploit personal trauma for quick cash)

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From Johnathan Franzen to Gabriel Garcia Marquez to Dominic Toretto, many of the great writers and poets throughout history understand the power and importance of family.

Families are the most essential social unit for human beings. They mold us, shaping our interests, values and worldview. And even though most of us spend our life trying to replace them with fantasy football leagues, work units and creative writing workshops where no one is allowed to question the patriarch, there’s really no substitute for family.

Families are a great tool, then, for a fiction writer. Writing about family is one of the easiest ways to generate conflict that’s relatable and grounded. And for a writer who is suffering from writer’s block, your own family can be a great source of inspiration. In my own career I’ve written characters, scenes and whole books about the family I grew up in and the several I’ve created and since moved on from. We’ll explore everything from abandoned children to being partly raised by a whore on this edition of Stories’ Matter.

From the Bennetts to the Boltons to the Berenstains, literature is chock full of compelling families who love each other but also harbor terrible secrets.  When you write about family, you should first ask yourself three questions:

Question 1: What is the composition?

Just like every good woman asks herself once she finishes secretary school, you need to decide if you want a small or a large family. Is this a nuclear family of four from Indianapolis? Or a four-generation Catholic household with 12 children, somehow all of whom survived measles and SIDS?

Question 2: What are the relationship dynamics?

You need to ask yourself who in the family is most closely connected to whom. Is your teen protagonist more closely connected to a doting grandmother than her parents? Do two of the siblings share a special bond?

Question 3: What is the source of conflict?

Think about how the decisions each character makes affect the rest of the family. Addiction, jealousy and infidelity are reliable go-to’s, but try to be unique. Maybe the children are bitter at being physically deformed because their dad was an aging rock star who used his damaged semen to conceive them at age 77.

Now here are a few tips to improve your family stories.

Step 1: Learn as much about your own family as you can

If you’re anything like me, work and other things has made you not know your family as well as you should. Take time to sit down and talk with siblings, parents, grandparents, aunt, uncles, cousins and even your own children if you can bear it.

Ask about your family history. Ask about stories of migrations, divorces, weddings, graduations, weird surgeries. Ask their names if you have to.

If these types of conversations take you to uncomfortable places, don’t worry. You can try wiretapping or spying on your own family to gain information.

You might learn some interesting information. To give a quick example, for years I thought the woman who lived in our house from the ages of four to nine was my dad’s sister, but after a little digging, I discovered she was just a common prostitute.

And sometimes, you’ll have side benefits unrelated to your writing. When I studied my family tree, for example, I learned that I should get screened for pancreatic cancer as that killed a lot of women in my family, and for syphilis, which killed a lot of the men.

Step 2: The Past is the Present is the Future

A great man once said, “Our life story doesn’t begin and end with our birth and death. It overlaps with that of our ancestors and descendants.” That man was actually my father, and it’s a shame lots of people ignored his wisdom just because he died in a Fourth of July fireworks accident.

Masterpieces like East of Eden and A Thousand Splendid Suns (and possibly Absolom Absolom, though I’m not entirely sure on that one) show us how trauma can almost be genetic. You could, for example, trace the actions of an abusive father down the line and see how has caused his grandchildren to be socially isolated.

In my sci-fi thriller, There’s No Place Reich Home, my protagonist goes back in time to kill Hitler, only to erase himself from existence and discover that he was one of Hitler’s descendants.

Step 3: Go the non-traditional route

Not all families have to start with the five-beers-deep patriarch nutting inside the matriarch. As my own publishing company has taught me, if you try hard enough, you can make any group of people into a family.

You could always try exploring the dynamics of queer families, though I’d hurry up on that, because Project 2025 will probably get all those books removed from libraries and bookstores.

But go beyond parent-child families. As a lot of us get older, we drift away from our traditional families, either due to things like death caused by nephrosis or a very busy writing career and YouTube channel. But as we do, we often look for replacements to help us overcome our crippling loneliness.

Your family could be anything: an organized crime syndicate, a subreddit, a group of eight male flat mates who are also male strippers. As long as you follow all of my other advice, everything will be fine.

How To Use Symbolism in Your Writing

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From Golding’s Conch Shell to Frost’s Two Paths to Goyer’s Batman’s Mother’s Name, symbolism is an essential component in all forms of fiction. Symbols give authors a way to convey complex ideas and beliefs while providing the reader a rich, sensory experience that’s open to interpretation. Without them, stupid people would have even more trouble convincing the book club they actually understood the text. We’ll look at ways to incorporate symbols in your writing on this edition of Stories’ Matter.

What is Symbolism?

Symbolism has been around for as long as humans have told stories. You can even see them in cave paintings tens of thousands of years old in southern France, where you’ll find women depicted fornicating with oxen, likely symbolizing the chieftain “bull” who was allowed to make cuckolds of the weaker men in the tribe.

Symbolism can elevate your writing, adding layers of complexity and letting you say more with less. A blood stain can hint at an entire life of guilt. A dilapidated house like Sutpen’s Hundred in Faulkner’s Absolom Absolom can serve as a potent symbol of a character’s state of moral ruin. And while you might not be able to think of great ideas like blood or a house, the great thing about symbols is they can really be anything. 

Before we get into the advice, it will be helpful to look at some evocative symbols from famous works of fiction. We’ll look at four types: colors, objects, places and characters.

The color green is a recurring symbol in The Great Gatsby, meant to symbolize the other characters’ envy for hero Jay Gatsby’s financial and moral superiority.

For objects, we have the invisibility cloak in Harry Potter, which symbolizes every teenage boy’s desire to sneak into the girls’ locker room.

In the Lord of the Rings, Tolkien clearly designed the hellish nightmarescape that is Morodor to be a symbol for Luton.

And though you might not have picked up on it, the animals in Animal Farm are symbols of different political ideologies.

So how can we use this in our own writing? What kinds of symbols do we use and why? Is everything a symbol for something else? Let’s simplify things and look at four ways we can use symbols effectively.

Step One: Use symbols to show emotion, instead of telling

Aside from lurking around their house at one in the morning, this is an editor’s next biggest pet peeve. And while if you’re like me and verbalize intimate feelings during book signings and first dates, your fiction will be more interesting if you can hint at emotional states through symbols. Instead of having your character say “I’m so full of grief right now because my dad died,” you can have the character describe a broken baseball bat they find when cleaning the garage. Instead of your sexually repressed adolescent boy talking about girls or watching porn, be subtle and have him slide a tube of tennis balls into a rain gutter.

Step Two: Use symbols to establish recurring themes

Let’s say your story is about a character’s search for freedom. The specifics don’t matter. Perhaps they’re a slave in bondage, perhaps they live in a repressive household, perhaps the government is trying to repress your character’s ability to own a weapon that can take out of room of fifty terrorists. Throughout the book, hint at the theme of freedom with images and extraneous events: a bird flying out of a cage, tits escaping the confines of a bra, cereal escaping the confines of a sealed package.

Step Three: Use symbols to hint at darker ideas

Throughout history symbolism has also been necessary way to skirt censorship and overcome cultural taboos. Artists have had to resort to using bananas and stalagmites and oil derricks to symbolize sexual desire. But even in the relatively open-minded present-day, editors are reticent to publish 30-page scenes of hardcore anal penetration or graphic, detailed descriptions of what it sounds like when you run over a horse with a tank.

So, instead of writing a sex scene, which often makes readers uncomfortable, hint at it by describing the jelly doughnuts your couple eats the morning after. Instead of literal depictions of the horrors of battle, what about a tense scene between two soldiers’ wives back home mud wrestling?

Step Four: Leave your work open to interpretation

This is the best part of using symbols. Having trouble writing a satisfying conclusion to your book? Just make up something about a sunset or a strange dream.  Or make your character walk toward a bright light that could be heaven, a nuclear explosion, or a titty bar outside Pittsburgh.

Fiction is not a science like physics or taxidermy: there is no right or wrong. Luckily, readers don’t know that, and an open-ending drives engagement as they flock to social media to shove their interpretation down other’s throats.  

I used this to great effect in my 2019 Western Lone Mountain. The protagonist Colt Action, a late-19th century Texas Ranger, makes it his life mission to massacre the Comanches after they failed to save his son from a snakebite. The novel ends with Colt burying his pistol in his yard.

Has he renounced his violent ways? Or does he now prefer the intimacy of knives? Or is he leaving helpful clues for future archeologists? Or maybe hoping the lead somehow improves the health of his tomato garden? And to be honest, I don’t have an answer. Each of those theories I just found on my fan page could be right. That’s the beautiful thing about it.

Sick of Traditional Publishers? Start Your Own Publishing House

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If you’ve ever seen someone drive down the street with a beautiful luxury car, or seen an unattractive person arm-in-arm with a woman who’s obviously a high-class prostitute, you’ve probably daydreamed about starting your own business. Lots of authors like the idea of being their own boss. After all, when you’re an author, you get to boss your characters around. You force them into uncomfortable situations, commit assaults against them, even murder them. It’s a rush and it can translate well to managing a workforce.

Of course, starting a company is an even bigger endeavor than writing a book. You have to consider things you may not have considered before, things like paying taxes or employees stealing from you because you didn’t get them a Christmas gift. So if you’re not sure this is the article for you, still read it to the end to boost our profile, but feel free to ignore it if you meet one of the following criteria:

  1. You only want to publish one book in your lifetime just to prove to your bitch ex-spouse that you aren’t a complete failure.
  2. You don’t like the idea of publishing the work of an author who’s clearly better than you.
  3. You think everyone should be paid a fair wage, regardless of their work ethic or personal attitude toward you and the way you dress.

Before we start, a quick legal disclaimer: this advice is not coming from a legal professional, and any potential business ventures should abide by local laws and fire safety codes. The advice expressed in this video is not legally binding and may contain fictitious elements that belong to John Lazarus and not D&E Publishing, LLC. By listening to this disclaimer, you are absolving D&E Publishing, LLC of any wrongdoing or civil liability relating to workplace safety, including mixing and storage of dangerous chemicals, building evacuation preparedness and electrocution.

Now, if you’re intrigued by the prospect of a corner office and exotic strange, but still aren’t sure if starting a publishing company is right for you, I’m going to cover a few benefits and drawbacks.

Benefit 1: Reducing Legal Liabilities

The first question any author should ask themselves before they write a book is “Can anybody sue me if I write this?” Fiction writers are generally well protected, though going through someone’s trash to do character research can be a legal gray area depending on where in the process you intercept the garbage.

However, for nonfiction writers, especially in health-related fields, your personal liability becomes much greater. To give an example, I once wrote a weight-loss guide, and well, long story short, losing more than two liters of blood sometimes results in death. While jury nullification saved me in that instance, it’s better to avoid this entirely by starting an LLC. In this case, a lawsuit against your published materials can only go after the assets of the company and not you personally. So even if you get sued, you can usually offset the loss by taking snacks out of the breakroom or making one unpaid intern do all your accounting.

Benefit 2: Increasing Your Sense of Legitimacy

All authors go through an awkward infancy where they feel like a fraud. Most of you probably told a potential sex partner at a party that you’re an author, but once you clarified that you’re self-published, that person either walked away, laughed in your face or banged your slightly more attractive best friend. Having your own publishing company completely flips that dynamic. Pretty soon, half of the people at any party you attend will at least offer you third base if you promise to publish their terrible book of poetry.

Benefit 3: Collaborations and Licensing

But beyond sexual favors, you can also collaborate with legitimately great authors. And the legal powers of your company will prevent that person from stealing your work, taking all of the credit and riding that success to the New York Times bestseller list while you’re stuck making ends meet at Panera bread in Columbus, Ohio.

Also, now that you’ve got your own company, you can print, sell and profit from any book in the public domain. And while I may have overestimated the general public’s demand for James Fenimore Cooper, you could potentially make money without doing anything at all.

Drawbacks of Creating Your Own Publishing Company

Drawback 1: Startup Costs and Expenses

When I first started D&E Publishing in 2011, it was a great time to be a small business owner. Because of the housing crash, property was cheap. But the costs can sneak up on you. Things like fire extinguishers, printing costs for building maps that reveal evacuation routes, the dozens of extension cords you’ll need to plug all of your computers into the same outlet… that stuff adds up.

Drawback 2: Managing Employee Conflicts

Most businesses ensure worker compliance through sheer apathy. Employees having absolutely no investment in the success of their company means people put in the bare minimum, but in general they don’t actively try to sabotage the company. A publishing company is a different story.

You’ll be working with lots of creative types in your company: authors, editors, graphic artists, advertisers. These types of people strongly value their labor, which is generally bad for business. At the start, it seemed D&E Publishing could hardly go a month without an artist punching a prospective author in the mouth for rejecting their cover design. I even had to stop having office birthday parties because people kept being poisoned. It took me several years to learn that the anarchy that such an environment breeds requires the boss to rule with an iron fist and closely monitor employee conversations to ensure peace and harmony. But this kind of business authoritarianism is not for everyone.

Drawback 3: Workplace Accidents Are More Common Than You Might Think

Fans of the channel will know that D&E Publishing’s first office building went up in flames in 2021 due to siphoning electricity from a nearby building. Thankfully, the courts decided that no one could possibly be that negligent and it was clear that my former business partner did it as an elaborate way to commit suicide so fire insurance covered the loss.

But even if you are protected by the law, workplace accidents generally aren’t great for morale or productivity. I had three editors need to go on leave because of uneven stairs and two others need maternity leave because of a faulty toilet seat. In a literary landscape where book trends come and go in the snap of a finger, you can’t fall behind.

Why You Should Consider Becoming a Ghostwriter

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RL Stine

Franklin W. Dixon

James Patterson

Besides being people whom I’ve followed to their homes late at night for an unsolicited interview, these are authors well known for implementing ghostwriters. They, like many others, hire people to write for them and release their work without attribution. In fact, Franklin W. Dixon is a completely fabricated person entirely, which explains why the Franklin W. Dixon I followed shot at my car tires when I wouldn’t stop honking in his driveway. Ghost writing can be a great source of work for an aspiring author, and from singers who dropped out of middle school to businesses that, as a guiding principle, dehumanize all their employees, there’s a high demand for a competent ghost writer. We’ll look at the pros and cons of ghost writing on this edition of Stories’ Matter.

Before we get started, I should point out that if you are reading this article in the year 2027 or later, you can adjust your stillsuit that climate change has forced you to wear and move on to the next video, because it’s almost certain that AI has rendered all this information completely useless. This article is solely for those in the narrow window between 2024 and 2027, who still have some time to earn a little extra cash before the billionaire class unleashes their sentries to exterminate anyone making less than 50k a year.

All right, so this article will be broken into three parts: reasons to be a ghostwriter, career paths for a ghostwriter and some general advice in how to find work as a ghost writer.

Reasons to Be a Ghostwriter

The first thing you might be thinking is: John, I became a writer to become famous, so people would respect me, so everyone in high school would finally have to apologize for selling me a crushed-up bag of poison ivy and telling me it’s weed. Why the hell would I want to write a book without my name on it?

Well, for starters, fame can be a double-edged sword. For every kind, adoring fan, there will be another who pours maple syrup all over your windshield because you won’t grant him an interview for his book blog. Let’s look at some other reasons.

Reason 1: You’ll Probably Make More Than You Would On Your Own

If you’re watching this video, you’ve probably haven’t even made enough money writing this year to buy the rope to make the noose to hang yourself for your constant failure. Youth, inexperience, an overcrowded self-publishing market and ugliness are all big obstacles to overcome. But people will consume anything released by a celebrity. They’ll listen to any corporate speaker who they think will make them richer.

A successful ghost writer can easily earn 50K for a book-length project. I didn’t earn that much from my own books until two decades into my career, when I coincidentally came up with a book title identical to another popular work at the time.

Reason 2: You’ll Learn the Business

Most writers think that writing is done in alone, in a cozy bedroom, with a nice cup of tea or coffee on the desk, a loaded pistol at your side just in case. But the majority of a writer’s work is done in office buildings, it’s in done in conference rooms and it’s done with the piles of human excrement that are literary agents and publishers. As an unknown, these people wouldn’t even take the time to spit on you, but as a ghostwriter you can make connections and learn to manipulate them in the hopes that someday, you might publish something under your own name.

Reason 3: You Can Learn Other Voices Besides Your Own

This one’s tricky because to start as a ghost writer, you have to already be able to do this to some extent. Experience has taught me that, for example, corporate blogs about risk management in finance don’t like jokes about sucking dick for meth. (The Wolf of Wall Street lied to me). But, in any case, your skills as a writer will grow and develop as you’ll need to adopt a different voice for each client.

Career Paths for a Ghostwriter

When most people think of ghostwriters, they think of celebrity autobiographies. There’re a lot of reasons a celebrity or politician might use a ghostwriter: some are lazy, some are downright illiterate, some have busy schedules and can’t take time away from tweeting about how immigrants are poisoning our blood. Or they might just need someone who actually knows and can convincingly describe what consensual sex with a woman feels like.

You have other options, though.

For example, Alan Dean Foster got his start ghostwriting the novelization of Star Wars under George Lucas’s name, before piggbacking off this success and becoming the patron saint of 70s, 80s and 90s science fiction novelizations under his own name. I tried a similar thing recently, but it turned out Dune already was a book.

You can also write: blog posts for tech companies, speeches for firearms manufacturers after a mass shooting occurs, online course materials for educational institutions that want people to know not all slaveowners were bad and film scripts for North Korean cinema.

How to Succeed As A Ghostwriter

Step 1: Build your portfolio

While it’s not as much of a struggle as proving to a Big Six publisher that your book will sell, you still need to prove to the client that you can write. Starting a blog or website is a good start. It could be on any topic, really: gardening, investment strategies, a guide to age of consent laws around the world.

Guest blogging is the next step. You’ll need to build some ties in the community. Though I wasn’t a ghostwriter, I did a lot of guest blogging in the early days of blogs just to hone my skills and do a little self-promotion. I mainly wrote about how to have a successful marriage and I had a lot of fun doing it until I had to stop once my first wife went missing.

Step 2: Read all legal documents carefully

If you do land a client, it’s important to have your lawyer pore over all the contracts. Many celebrities and organizations will make you sign NDAs or follow specific guidelines in the project. Maybe, for example, you aren’t allowed to mention that Willem Dafoe is descended from swamp people.

Step 3: Publish long-form content

Finally, if you want to make the big bucks, you’ll need to ghostwrite a full-length book, but you’ll need to prove you can do that in the first place. Self-publishing a novel shows you have the focus and commitment to devote to a several-month project.

The aforementioned James Patterson hires ghostwriters to write full-length novels. In fact, because I had so much experience writing thrillers and crime fiction, I almost considered working for him. This was after my second divorce, when I needed some spare cash for booze money. But I chickened out at the last second because I was worried James would eventually find out I was the one who kept putting print-outs of his office floorplan in his mailbox.